Study Guide

Objective

After completing the course, the student is able to:
• expand their professional skills to strategic brand management and leadership skills.
• understand the importance of information technology and enterprise information systems in their work, and the importance of well-being at work for brand success.
• make decisions based on individual, company and brand perspectives.

Content

• Bases of strategic thinking
• Strategic monitoring of the operating environment: megatrends, brand positioning and utilizing the information produced by the enterprise information system
• Strategic brand management for visual identity
• Strategic management of in-house branding
• Strategic visibility of the brand, e-commerce and managing the brand's online environment
• Work community activities and employee wellbeing

Assessment criteria, satisfactory (1)

• The student has partly reached the goals of the course.
• The student has applied information to a satisfactory degree, and can utilize literature in their assignments.

Assessment criteria, good (3)

• The student has reached the goals of the course well.
• The student has obtained and applied information well, and can utilize it in their assignments.

Assessment criteria, excellent (5)

• The student has reached the goals of the course to an excellent degree.
• The student has obtained and applied information distinctively, and can utilize it in their assignments.

Assessment criteria, approved/failed

• The student has partly reached the goals of the course.
• The student has applied information to a satisfactory degree, and can utilize literature in their assignments.