TikTok as a Marketing Tool (5 ECTS)
Code: TX00FE87-3079
General information
- Timing
- 01.08.2024 - 31.12.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 5 ECTS
- Mode of delivery
- Online
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 5000
- Degree programmes
- Information and Communication Technology
- Teacher in charge
- Janne Salonen
- Course
- TX00FE87
Learning outcomes
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Teaching methods
Course is 100% online and it can be done in own space.
Location and time
Online in Metropolia's Moodle environment and course can be done in own space.
Learning materials and recommended literature
Online.
Alternative completion methods of implementation
N/A
Internship and working life connections
N/A
Exam dates and retake possibilities
Online.
International connections
N/A
Student workload
Up to Student basic level.
Assessment methods and criteria
Pass after all of 7 lessons and Final Exam has been done.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises