Health communication (5ECTS)

Learning outcomes

Student can
- apply communication theories and approaches for health promotion
- select and use appropriate communication methods for a specified audience in order to raise awareness, influence opinion, advocate for and enable action on health and welbeing issues
- identify and use innovative communication techniques appropriate for the specific setting, customs, and social and cultural environment

Content

- Theory and practice of effective communication
- Information technology for social media, and mass media in health promotion
- Advocating for health
- Diffusion of Innovations theory
- Health Literacy

Teaching methods

Lectures, assignments, presentations
Moodle: Terveysviestintä syksy 2023 (ryhmä S1922S6) https://moodle.metropolia.fi/course/view.php?id=1313
Individual and group work
Group discussion and reflection

Location and time

Periods 1 and 2
Timing and content plan. Tue 3.10 all day virtually, Fri 6.10 afternoon virtually, Thu 2.11 commenting, break, virtually, Fri 1.12.23 at 13.00-16.00 virtually.
Timing plan: https://padlet.com/teija_rautiola1/terveysviestint-5-op-s000er37-3002-cff900yw6wco

Learning materials and recommended literature

Pre-task - familiarize yourself with the themes of Advocacy for Health and Online Health Information before the start of the online implementation on October 3, 2023
1. Read the book: "Health Promotion Theory", Chapter 10: Health Communication, (pages 141-156),
2. Read the book: "The Routledge Handbook of Health Communication", luku 17 Mediated Communication, (sivut 275-333).

Literature:
1. 1.Cragg, Liza, et al. Health Promotion Theory. McGraw-Hill Education.2013. ProQuest Ebook Central.
https://ebookcentral.proquest.com/lib/metropolia-ebooks/reader.action?docID=1564342
2. Don Nutbeam, Elizabeth Harris, Marilyn Wise. Theory in a Nutshell
3.Thompson, Teresa L.et al.The Routledge Handbook of Health Communication. Taylor & Francis Group 2021. ProQuest Ebook Central. https://ebookcentral.proquest.com/lib/metropolia-ebooks/detail.action?docID=6713937
4. Learning material in Moodle
5. Griffin, Em (2011). A First Look at Communication Theory.
Eight Edition. New York: McGraw Hill College Div.,
Chapt. 2, 5 & 6.

Alternative completion methods of implementation

-

Internship and working life connections

-

Exam dates and retake possibilities

-

Student workload

2 ECTS lectures
3 ECTS individual- and moodleworking
Obligation to attend online steering learning meetings

Content scheduling

Periodization may be refined later.
3.10 klo 9.00-16.00 Teaching online.
6.10 klo 13.00-16 Teaching and tutoring online.
2.11 klo 9.00-12.00 Guided team blogging (Editorial comments and guidance).
1.12 klo 13.00-16.00 Reflection of submitted blogs Teaching online.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student displays competence to deal with the basic content of the study unit but lacks competence in independent data acquisition, interpretation and the ability to apply the acquired knowledge to the context of workplace.

Assessment criteria, good (3)

The student fulfills the requirements for the study unit well. S/he displays competence in active data acquisition and is able to interpret the key features of the data to a clinical setting. The student has the ability to analyze the acquired knowledge and to apply it to the context of workplace.

Assessment criteria, excellent (5)

The student displays broad and versatile competence in the content of the study unit. S/he has great competence in targeted data acquisition. The student’s ability to make decisions shows independent thinking, responsible actions and leadership skills. The ability to apply the acquired knowledge to the context of workplace is creative and versatile.

Assessment criteria, approved/failed

Pass: The student is proficient in the basic content of the study unit (competence evaluation), but independent data acquisition, interpretation and the ability to apply the acquired knowledge to the context of workplace has shortcomings.