Health communication (5 ECTS)

Learning outcomes

The student
- applies various approaches, theories and channels of communication to health promotion
- has skills to communicate, argument and advocate evidence based health promotion
- is able to communicate with diverse population and cultural groups using suitable methods

Content

- Effective methods of communication
- Information technology, social media, mass media and health promotion campaigns
- Methods related to advocacy and sociatal influence
- Social marketing

Teaching methods

Lectures, assignments, presentations
Moodle
Individual and group work
Group discussion and reflection

Location and time

Periods 1 and 2

Learning materials and recommended literature

Read in advance (before 1.10 ):
Health Promotion Programs:From Theory to Practice (s.171-192).
Number 7 Terveyden puolesta puhuminen Health Advocacy for Health. https://ebookcentral.proquest.com/lib/metropolia-ebooks/reader.action?docID=4718311

Literature will be refined at the beginning of the course:
1. Fertman, Carl I., et al. Health Promotion Programs : From Theory to Practice, John Wiley & Sons, Incorporated, 2016. ProQuest Ebook Central, http://ebookcentral.proquest.com/lib/metropolia-ebooks/detail.action?docID=4718311. pdf
2. Don Nutbeam, Elizabeth Harris, Marilyn Wise. Theory in a Nutshell
3. Learning material in Moodle
4. Griffin, Em (2011). A First Look at Communication Theory.
Eight Edition. New York: McGraw Hill College Div.,
Chapt. 2, 5 & 6.

Exam dates and retake possibilities

Englanniksi
More specified in the beginning of the course
Learning assignment (-s) / Project task

Student workload

2 ECTS lectures
3 ECTS individual- and moodleworking
Participation in contact learning sessions

Content scheduling

Content and periodization will be refined later

Assessment methods and criteria

Will be specified later
Participation in contact learning session
Learning assignement ( -t ) / Project assignment in the group / Exam

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student displays competence to deal with the basic content of the study unit but lacks competence in independent data acquisition, interpretation and the ability to apply the acquired knowledge to the context of workplace.

Assessment criteria, good (3)

The student fulfills the requirements for the study unit well. S/he displays competence in active data acquisition and is able to interpret the key features of the data to a clinical setting. The student has the ability to analyze the acquired knowledge and to apply it to the context of workplace.

Assessment criteria, excellent (5)

The student displays broad and versatile competence in the content of the study unit. S/he has great competence in targeted data acquisition. The student’s ability to make decisions shows independent thinking, responsible actions and leadership skills. The ability to apply the acquired knowledge to the context of workplace is creative and versatile.

Assessment criteria, approved/failed

Pass: The student is proficient in the basic content of the study unit (competence evaluation), but independent data acquisition, interpretation and the ability to apply the acquired knowledge to the context of workplace has shortcomings.