Digital Sales and Marketing Automation (5 ECTS)

Location and time

All in Zoom, pls see the course plan on Oma

Materials

Material from lectures on Oma
HubSpot Academy content
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing, Routledge 2017
Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online. Brian Halligan, Dharmesh Shah; Wiley, 2014.

Employer connections

Two visiting lecturers

Exam schedules

n/a

International connections

n/a

Completion alternatives

na

Evaluation methods and criteria

HubSpot Inbound marketing certificate – individual pre-assignment passed/failed 0 or 10p.
HubSpot developmentplan/team project 0-80p.
Individual peer review passed/failed 0 or 10p.

Student workload

Lectures 20 hours
Assignments and Project activity 110 hours

Teaching methods

Pre assignment
Lectures, Readings, Video, Discussions and Cases
Team Project based on a marketing development plan / in video format
Peer review

Further information

The course gives a good understanding of the tools, planning and production of marketing and sales automation. The course also supports students who need to develop digital marketing and sales operations in their work or/and in their thesis project.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Further information

The course gives a good understanding of the tools, planning and production of marketing and sales automation. The course also supports students who need to develop digital marketing and sales operations in their work or/and in their thesis project.