Business Modelling and Competitive Environment in the Digital Era (5 ECTS)

Location and time

The classes are scheduled for these dates:
28.8., 11.9., 25.9., 9.10, 6.11.
Time: 13-16 pm.

Materials

Online materials will appear in OMA workspace.

Evaluation methods and criteria

Approved / Failed
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Satisfactory
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Good
Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Excellent
Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation, delivery and analysis.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.

Student workload

The student workload is 5 credits including all forms of learning: contact studies in class, self-studies and completing assignments (appx.135 hours, calculating 1 credit as appx. 27 hours).

Assignment outline:
There are two course assignments: a competitive environment analysis of the student’s own industry and building a business model of the company. Both assignments are performed as individual tasks.

Content scheduling

Course contents:
- Competitive environment of an industry
- Competition drivers
- Business modelling
- Business environment analysis tools and methods
- Industry analysis.

Teaching methods

Teaching methods: face-to-face teaching, interactive sessions, class discussions, presentations.

The language of tuition is English.

Learning outcomes:
The student understands the essentials of business modelling tools and methods in digital environment. The student is able to apply them to their own organization. The student is able to analyze the drivers of competitive environment particularly in digital era. The student understands the fundamentals of environment and industry analysis. He/she can apply the tools and methods to analyzing competitive business environment.

Further information

The language of tuition is English.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.