Markkinointi Facebookissa ja Instagramissa (5 op)

Aika ja paikka

http://bit.ly/FBINSTABROCHURE

The course is fully online and has no set time or location.

2024 Course Content Timetable* (subject to small changes)

WEEK 20 - 31
i: Section: Introduction
Introduction to the lecturer & the course
Introduction to the contents and tasks
Introduction to the basic technical details
Our Course - Private Facebook Group and or Facebook Page
Your Knowledge & What would you like to learn?

WEEK 22 - 31
ii: Section: Getting Started:
What skills are required in the market place for social media marketing managers
Setting up Facebook Business Suite & Facebook Page
Linking Your Facebook & Instagram accounts
Setting up a basic website in preparation for FB Pixel
Extra content

WEEK 23 - 31
Part 1: Facebook & Instagram Marketing
Why Facebook & Instagram Marketing? & Introduction to the Marketing Funnel
Researching & Understanding Your Target Audience
Developing your Facebook & Instagram Marketing Strategy/Plan
Extra content

WEEK 23 - 31
Part 2 Section A: Engaging with Your Customers
Part 2 Section B: Engaging with Your Customers
Developing your Facebook & Instagram Presence
Delivering the digital customer experience
Content Marketing
Getting Started with Visual Marketing
Engaging & Growing your fan base
Improving your Facebook & Instagram Marketing with Insights & data

WEEK 23 - 31
Part 3: Facebook Pixel & Advertising
Setting up & using Facebook Pixel
Understanding & Using Facebook Audience
Understanding the basics of Facebook & Instagram Advertising
Visual Marketing continued
Extra content

WEEK 23 - 31
Part 4: Facebook & Instagram Campaign Running
Facebook & Instagram Campaign Planning
Identify and understand customer targeting & segmentation in Facebook &
Instagram advertising
Facebook & Instagram Advertising
Visual Marketing - Creating Adverts
Facebook & Instagram Ads Retargeting
Further Measurement & Data Analysis
Visual Marketing continued

WEEK 23 - 31
Part 5 Other Facebook Marketing
Extra content

*Content & timing may change depending on feedback & progress. I will try to avoid too many changes.

Oppimateriaalit

http://bit.ly/FBINSTABROCHURE

Harjoittelu- ja työelämäyhteistyö

Students complete and receive Meta/Facebook Certificates as part of this course

Tenttien ajankohdat ja uusintamahdollisuudet

NA

Kansainvälisyys

NA

Arviointimenetelmät ja arvioinnin perusteet

http://bit.ly/FBINSTABROCHURE

Opiskelijan ajankäyttö ja kuormitus

Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*
http://bit.ly/FBINSTABROCHURE

Sisällön jaksotus

http://bit.ly/FBINSTABROCHURE

Opetusmenetelmät

The course is a fully online course with videos presentations by the lecture and practical walkthrough videos. There are no video conference calls planned unless requested.

The course work is completed by each student individually.

Guidance by Lecturer 5 hours*
Assignments, Quizzes & Tasks 47 hours*
Self-directed learning 85 hours*

http://bit.ly/FBINSTABROCHURE

Lisätietoja opiskelijoille

http://bit.ly/FBINSTABROCHURE

Arviointiasteikko

0-5

Arviointikriteerit, tyydyttävä (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but
requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques,
but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and
imagination

Lisätiedot

http://bit.ly/FBINSTABROCHURE