Marketing (5 ECTS)
Code: LX00CG40-3017
General information
- Enrollment
- 02.05.2019 - 27.08.2019
- Registration for the implementation has ended.
- Timing
- 27.08.2019 - 09.12.2019
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in European Business Administration
Learning outcomes
On completion of the course the student will
- be able to understand the role of marketing and services in the company strategy
- be able to understand the important role of the customer-oriented marketing as a success factor in running a business
- identify the essential concepts and be familiar with various sectors of marketing and the key terminology
- be capable of analyzing marketing mix choices and business operations from the marketing perspective
- be able to collect and produce information as well as make development suggestions for the company marketing planning process
Content
- Marketing mix
- Marketing in the international environment
- Planning, implementation and follow-up of marketing
Teaching methods
Opetus englanniksi
Learning materials and recommended literature
Opetus englanniksi
Alternative completion methods of implementation
Opetus englanniksi
Internship and working life connections
Opetus englanniksi
Exam dates and retake possibilities
Opetus englanniksi
International connections
Opetus englanniksi
Student workload
Opetus englanniksi
Content scheduling
Opetus englanniksi
Further information for students
Opetus englanniksi
Assessment methods and criteria
Opetus englanniksi
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, good (3)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, excellent (5)
Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention
Assessment criteria, approved/failed
Not applicable