Communication for Global Business (5 ECTS)

Objective

By the end of the course, students will:
• be able to produce accurate, clear and well-written business messages in English in a variety of media and for various audiences
• know how to structure and deliver effective audience-centred business presentations in English for global audiences
• understands the essential principles of audience-centred business communication
• understand the importance of communication in and between organisations
• be able to participate in various communication situations within and between organisations.

Content

• Communication process, verbal and non-verbal communication, introduction to intercultural communication, various current communication topics
• Communication for global business

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance:
showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Assessment criteria, good (3)

Good performance:
showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Assessment criteria, excellent (5)

Excellent performance:
not only fulfils all standard requirements but demonstrates originality and imagination

Assessment criteria, approved/failed

Not applicable

Qualifications

You need to have passed Gateway to Business Studies to take this course. This means that you already have the basics of presentation skills and academic writing. Students who have no previous experience of giving presentations should not take this course.

Further information

Tuition in English

Further information

Tuition in English