Branding (5 ECTS)
Code: LC00EG82-3005
General information
- Enrollment
- 02.05.2023 - 13.08.2023
- Registration for the implementation has ended.
- Timing
- 28.08.2023 - 22.12.2023
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Business
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- Maria Paassola
- Teacher in charge
- Suvi Moll
- Groups
-
LXC22_MARLXC22_Marketing
-
LC21B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
-
LB21L_MIncoming DD La Rochelle 3rd year students Marketing
-
LB21S_MIncoming DD Stuttgart Marketing
-
LC21R_MIncoming DD Rennes 3rd year students Marketing
- Course
- LC00EG82
Implementation has 13 reservations. Total duration of reservations is 37 h 15 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 31.08.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA215
Oppimistila
|
|
Thu 07.09.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA215
Oppimistila
|
|
Thu 14.09.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA115
Oppimistila
|
|
Thu 21.09.2023 time 11:00 - 14:00 (3 h 0 min) |
Independent work - no lectures |
MMA215
Oppimistila
|
|
Thu 28.09.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA103
Oppimistila
|
|
Thu 05.10.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA103
Oppimistila
|
|
Thu 12.10.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA103
Oppimistila
|
|
Thu 26.10.2023 time 11:00 - 14:00 (3 h 0 min) |
Independent work - no lectures |
MMA215
Oppimistila
|
|
Thu 02.11.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMC354
Oppimistila
|
|
Thu 09.11.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA111a
Oppimistila
|
|
Thu 16.11.2023 time 11:00 - 14:00 (3 h 0 min) |
Branding LC00EG82-3005 |
MMA111a
Oppimistila
|
|
Thu 23.11.2023 time 11:00 - 14:00 (3 h 0 min) |
Independent work - no lectures |
MMA215
Oppimistila
|
|
Thu 30.11.2023 time 14:45 - 16:00 (1 h 15 min) |
Company visit to Fazer |
Fazerintie 6, 01230 Vantaa
|
Objective
The student understands the concept of brand equity and key topics related to strategic brand management. The student recognizes the tools needed for brand development and the importance of successful branding as means to add customer value and provide protection against competition. The student develops critical thinking related to branding and acquires collaborative team and group working skills.
Content
- Introduction to Branding
- The concept of brand equity
- Strategic brand management process
- Emotion and Brands
- Symbolic meaning of brands
- Cultural meaning systems and brands
Location and time
Lectures mainly on campus at Myyrmäki
Materials
Lecture notes by the teacher
Additional articles assigned by the teacher
One book on branding (book list provided by the teacher)
Teaching methods
Weekly lectures on campus
Group assignments during lectures
Individual assignments between lectures
Individual book review
Possible visiting lecturers from business world
No final exam
Employer connections
Possible visiting lecturers from the business world
Exam schedules
No final exam
Completion alternatives
Please contact the teacher
Content scheduling
Lectures between weeks 35-49
Independent book assignment work during week 42 - no lectures
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Group assignments during lectures
Individual assignments between lectures
Individual book review
Possible visiting lecturers from business world - reports on the visits
Additional bonus points for active participation in the class room
No final exam
Qualifications
Marketing or equivalent studies