Visual Marketing Communications (10 ECTS)

Learning outcomes

Students know the purpose of marketing communications and are able to apply their knowledge in marketing communication design.

Content

• Purpose of marketing communications
• Creative thinking
• Marketing communication process
• Stakeholders in marketing design
• Advertising photograph and the fundamentals of studio photography
• Presentation contents and techniques

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• understands the professional significance of the chosen theme
• is able to search for content related to the topic and utilise it in their work
• is able to evaluate the progress of their own work and the achievement of their goals
• is able to present their plans.

Assessment criteria, good (3)

The student
• has an in-depth understanding of the chosen theme
• is able to independently search for content related to the topic and is able to apply it in their project work
• is able to evaluate the progress of their own work and the achievement of goals in various ways • is able to justify their solution and present their plan.

Assessment criteria, excellent (5)

The student
• is able to produce meaningful material for the theme alone and/or in a group
• is able to work actively and in a self-directed manner
• is able to apply the conventions of visual marketing communication in an original and analytical way to their own work
• demonstrates the development of a professional identity
• is able to justify their solution and present their plan professionally.

Assessment criteria, approved/failed

The student
• understands the professional significance of the chosen theme
• is able to search for content related to the topic and utilise it in their work
• is able to evaluate the progress of their own work and the achievement of their goals
• is able to present their plans.