Corporate Image (5 ECTS)

Objective

The students will learn to understand the factors that contribute to corporate image creation and the roles they play creating the image. They will able to create an overall view of corporate image projects and know the principles of business logo design and how to use the logo in different elements of the corporate image. The students will learn about typographical methods, to choose colours that work for the company and to get the corporate image elements ready for printing. They will learn about the methods used in corporate image implementation and can select the correct materials, and can argue their choices and give guidelines on their use.

Content

- Overall design of corporate image: company name, company identifier, logo, colours and typography
- Competitor analysis
- Company identifier applications
- Design and implementation of company forms
- Corporate image on the Internet
- Corporate image guidelines

Assessment criteria, satisfactory (1)

Student
- participates classes in required extent
- completes given assignments acceptably
- understands core content of the course

Assessment criteria, good (3)

Student
- participates classes actively
- completes given assignments independently and showing self-direction
- returns assignments in time
- has good command of course content and can apply it in his/her own work
- is able to search and acquire information independently

Assessment criteria, excellent (5)

Student
- participates classes actively and showing self-direction
- completes given assignments independently showing creative problem solving
- returns assignments in time
- is able to apply course content in one's own work creatively
- is able to acquire and apply information independently
- indicates professional identity development

Qualifications

graafisen suunnittelun ja typografian perusteiden osaaminen