Introduction to Copywriting (2 ECTS)
Code: C-10126-KE00CQ38-3009
General information
- Enrollment
- 17.03.2025 - 13.04.2025
- Registration for the implementation has ended.
- Timing
- 02.05.2025 - 08.06.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 2 ECTS
- Institution
- LAB University of Applied Sciences, Verkkokampus
- Teaching languages
- English
- Seats
- 0 - 5
- Course
- C-10126-KE00CQ38
Learning outcomes
Proficiency level: B2 The student is able to: -understand the main concepts of copywriting -analyze and comprehend the basics of successful copy that sells -write copy for sales purposes in some common formats (sales letters, adverts, product descriptions, etc.)
Prerequisites
The course is taught at B2 level according to the Common European Framework (CEFR).
Teaching methods
100% online course. There are reading materials, lectures, and assignments related to copywriting as well as discussions and analyzing existing copy. Teaching methods are specified by the teacher.
Location and time
Online lectures specified are held online via Zoom - 5x2 hour lectures (10h) which are also recorded. Completion of all given course assignments by deadline is expected for passing the course. Lecture attendance is not mandatory for course completion, but is highly recommended.
Learning materials and recommended literature
Materials found on course Moodle. Bly, Robert W. 2006. The Copywriter’s Handbook: A step-by-step Guide to Writing Copy that Sells (3rd edition) Shaw, M. 2012. Copywriting: successful writing for design, advertising and marketing. Laurence King.
Alternative completion methods of implementation
None.
International connections
Online via Moodle and Zoom.
Student workload
Student workload 2x27h = 54h.
Content scheduling
Copywriting is the act of salesmanship in writing. During this course the student is introduced to the main concepts of copywriting as a profession and the structure of the most common types of copy, such as sales letters and newspaper ads. The student also learns the characteristics of good copy and learns to produce basic copy that sells. There are online lectures, discussions, reading and analysis of successful copy, and writing tasks during this course. The student produces one piece of copy and completes a quiz testing their knowledge on copywriting for course evaluation. Course is graded based on these assignments and completing all other assignments during the course. Completing all assignments by the final course deadline is required for passing the course.
Assessment methods and criteria
The course is evaluated on a scale of 0-5 based on the course quiz, final copy assignment, and completing weekly practice tasks according to instructions.
Evaluation scale
1-5