Idea Incubator – Entrepreneurship and Innovations (5 op)

Tavoitteet

Learning goals After having completed this course or attained an equivalent competence level, the student can: • Act entrepreneurially, • Understand the key concepts of customer-oriented business idea development, • Assess and select relevant customer segments for a business idea • Utilize interview methods to gain information from customers • Assess and use gathered customer information for business idea development

Sisältö

• Value Proposition Canvas • Customer Segmentation • Testing Business Idea with Customers • Customer Interviews

Opiskelijan ajankäyttö ja kuormitus

• Value Proposition Canvas; Evaluation: 1–5, Assessment emphasis: 20 % • Moodle exam, Value proposition & segmentation; evaluation: 1–5, Assessment emphasis: 15 % • Moodle exam, Testing business idea; Evaluation: 1–5, Assessment emphasis: 15 % • Final presentation; Evaluation: 1–5, Assessment emphasis: 50 %

Sisällön jaksotus

Week 1: On-site Workshop at Haaga-Helia Pasila Campus, on 12.3.2025 (½ day) Weeks 2–3: Independent work on Moodle & Teams session on 26.3.2025 in a small groups Week 4: On-site Workshop at Laurea Tikkurila Campus, on 2.4.2025 (½ day) Weeks 5–: Independent work on Moodle Week 6: Integrating the data for iteration & Guidance for the final pitch, 15th April (On Teams) Weeks 7: Independent work & team/individual meeting and guidance via Teams on 23.4.2025 Week 8: Work: On-site Workshop at Metropolia Arabia Campus, on 29.4.2025 (½ day) More detailed schedule will be informed later.

Arviointiasteikko

H-5