Airline Operations and Management (5 ECTS)

Learning outcomes

The implementation aims at developing students’ ability to build a holistic view of airline key commercial units activity functions. After a successful participation of the course the participant should have proficiency in recognising real-life airline commercial business functions and assess their impact on airline business considerations. The course aims at building up insight in airlines professional expectation through: *The ability to recognise processes between airline business stakeholders. *Interpreting airline business concepts and drivers such as strategic considerations, market management, pricing, network planning, and sustainability application *Enhance students’ ability to cultivate strategic thinking and articulate functions in different airline business models. *Assess airline key unit functions and their intent in context of airline management *Applying KPIs impact considerations on airline route and O&D performance *Articulating and creating a Commercial Business Plan formulation for positioning an airline in its market(s)

Content

Example of potential exercises Ex Video watch +discussion paper Ex Business model presentation through a matrix Ex SWOT/PESTEL/Strategy considerations + Annual statement read Ex Quizz + Pricing Structure creation Ex Network & Route Performance Evaluation Ex Media Plan assessment Ex Why a particular Alliance? Ex Sustainability in Airline Business Ex PoS Budgeting Plan

Learning materials and recommended literature

Instructors´ own material Book and/or academic articles Companies´ web portals Relevant media, news agencies, quality press, etc. Social networking tools Industry related reports and statistics Data from H-H provided statistical databases Course literature (specified sections according to session theme)

Evaluation scale

H-5