Business Development for Creative Industries (10 ECTS)

Assessment criteria

Accepted: The student demonstrates an active approach to developing the business by examining the company's operations through anticipating changes, innovative development of operations and services, resource allocation, and building collaboration. The student deepens their knowledge independently, seeking source materials and examples from the operating environment. They show the ability to apply the acquired knowledge, utilizing various methods in a versatile and appropriate manner. The student can justify their choices and anticipate the effects of actions on business operations. Failed: The student has not successfully completed all course assignments, or assignments have not been submitted within the given deadlines and guidelines.

Location and time

The training program is entirely conducted online. Online meetings (on Creve Zoom): • Kick-off meeting: Oct 23, 2024, from 9:00 AM to 11:00 AM • Online Coaching 1: Nov 1, 2024, from 9:00 AM to 12:00 PM • Online Coaching 2: Nov 22, 2024, from 9:00 AM to 12:00 PM • Online Coaching 3: Dec 13, 2024, from 9:00 AM to 12:00 PM • Online Coaching 4: Jan 10, 2025, from 9:00 AM to 12:00 PM • Online Coaching 5: Jan 31, 2025, from 9:00 AM to 12:00 PM • Final Meetings: Feb 13-14, 2025, times to be arranged with participants Small group mentoring sessions will be arranged among participants at the start of the coaching program.

Materials

Materials for the course include industry and topic-related: - Literature - Articles, Blogs - Videos, Podcasts - Tools and Tests

Evaluation methods and criteria

The course is assessed on a pass-fail scale.

Student workload

The training program, equivalent to 10 ECTS credits, corresponds to approximately 270 hours of group and independent work (25hrs online training and 245hrs development work for participant's own company). The program's contents and tasks are linked to the development of the participant's own or represented company, facilitating learning through development activities.

Teaching methods

Business Development in Creative Industries 10 cr operates as a training program for entrepreneurs in the creative industries to enhance their own business and business development. The training program includes the following methods: - Online coaching sessions - Group discussions and workshop-style activities - Independent study and exercises - Small group mentoring.

Further information

Creve training program will be implemented in 2024-2025 with a new theme: Creative Content & Licensing! The program's contents have been designed in collaboration with key Finnish stakeholders in the field of creative content licensing. Around the program, a range of services has been gathered from these organizations to support the program content. The Creative Content & Licensing training program is intended for entrepreneurs producing creative content who have: - an interest in innovative international business through branding and licensing content, - a need to grasp the basics of licensing business, and - motivation for learning and development. The program is also suitable for entrepreneurs interested in broking operations in creative industries who want to strengthen their licensing skills through practical examples and development tasks. The coaching program is set at level 3, Developer. A prerequisite for the course is basic knowledge of entrepreneurship, business, innovation, projects, finance, and funding. Degree students: please note that this course is aimed at those working as entrepreneurs. You can participate in the final stages of your studies in the 3rd-4th year. For those interested in entrepreneurship but without their own business yet, suitable courses are Business Operations in a Changing World of Work and Sustainable and Responsible Business.

Evaluation scale

Pass - Fail

Methods of completion

Webinaarit, pienryhmätyöskentely, ohjaustunnit ja itsenäinen työskentely