Branding and sales skills (5 ECTS)
Code: C-02631-KUVI3-3005
General information
- Enrollment
- 20.05.2024 - 24.05.2025
- Registration for the implementation has ended.
- Timing
- 01.08.2024 - 31.07.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- Humak University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- English
- Seats
- 0 - 50
- Course
- C-02631-KUVI3
Learning outcomes
Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.
Content
- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective
Learning materials and recommended literature
Kirjallisuus Artikkelit Blogit Videot Podcastit
Evaluation scale
0-5