Branding and sales skills (5 ECTS)

Learning outcomes

Students - understand the significance, impact and premises of a brand - are familiar with the basic principles and practices of sales and advocacy - know how to act in negotiation and sales situations - can utilize digital communication channels from the sales perspective.

Content

- introduction to branding, image marketing and advocacy - basics of sales and interaction competence - brand management, risk management, crisis communication - sales situations, negotiation skills and sales closure - business collaboration project - making a social media video from a sales perspective

Teaching methods

Verkko-opetus Itsenäinen työskentely Opintojakso edellyttää osallistumista opetukseen. Opetusta ei taltioida. Opetusmenetelminä itsenäinen työskentely, ryhmätyöt, webinaarit.

Learning materials and recommended literature

Kirjallisuus Artikkelit Blogit Videot Podcastit

Evaluation scale

0-5