Marketing in practice (5 ECTS)

Learning outcomes

Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures

Content

- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project

Learning materials and recommended literature

Kirjallisuus Artikkelit Blogit Videot Podcastit

Evaluation scale

0-5