Marketing in practice (5 ECTS)
Code: C-02631-KUVI1-3009
General information
- Enrollment
- 01.04.2024 - 23.05.2025
- Registration for the implementation has ended.
- Timing
- 01.06.2025 - 31.07.2025
- Implementation is running.
- Number of ECTS credits allocated
- 5 ECTS
- Institution
- Humak University of Applied Sciences, Paikkaan sitomaton
- Teaching languages
- Finnish
- Seats
- 0 - 50
- Course
- C-02631-KUVI1
Learning outcomes
Students - are familiar with the different channels of marketing and digital marketing and know how they are utilized - understand the characteristics, significance, possibilities and practices of marketing within their professional field - can draft a marketing plan and understand the cost structure of the measures - can plan and implement marketing - can draft a marketing plan and understand the cost structure of the measures
Content
- basics of marketing: marketing channels, marketing planning, international marketing, ethics of marketing, digital marketing, social media marketing - marketing project
Teaching methods
Itsenäinen työskentely verkkoalustan avulla. Aloituswebinaari, mikä tallennetaan verkkoalustalle.
Learning materials and recommended literature
Kirjallisuus Artikkelit Blogit Videot Podcastit
International connections
Opintojakso sisältää myös kansainvälistä markkinointia. Opintojakson voi opinnollistaa sopivilla kansainvälisen markkinoinnin työtehtävillä.
Student workload
Opintojakson laajuus on 5 op, mikä vastaa 135 tuntia opiskelijan työtä.
Evaluation scale
0-5