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Fundamentals of Digital Marketing (2 ECTS)

Code: C-02629-AV00BU80-3015

General information


Enrollment
19.05.2025 - 23.11.2025
Enrollment is ongoing
Enroll to the implementation in OMA
Timing
01.06.2025 - 31.12.2025
Implementation is running.
Number of ECTS credits allocated
2 ECTS
Institution
Laurea University of Applied Sciences, Laurea Verkkokampus
Teaching languages
English
Seats
0 - 300
No reservations found for implementation C-02629-AV00BU80-3015!

Learning outcomes

The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing

Teaching methods

Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.

Location and time

In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.

Learning materials and recommended literature

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library

Alternative completion methods of implementation

No alternative methods of completion.

Internship and working life connections

Observations only, no co-operation with companies required

Exam dates and retake possibilities

The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.

Student workload

1 ECTS credits = 27 hours of work

Content scheduling

Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule. The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing Students will complete a part of the course on Google's Digital Garage service.

Assessment methods and criteria

Assessment details are given in Canvas. Course is evaluated Pass/Fail.

Evaluation scale

Approved/Failed

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