Fundamentals of Digital Marketing (2 op)

Tavoitteet

The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing

Työmuodot

Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.

Aika ja paikka

In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.

Oppimateriaali ja suositeltava kirjallisuus

Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library

Opintojaksototeutuksen valinnaiset suoritustavat

No alternative methods of completion.

Harjoittelu- ja työelämäyhteistyö

Observations only, no co-operation with companies required

Tenttien ajankohdat ja uusintamahdollisuudet

The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.

Opiskelijan ajankäyttö ja kuormitus

1 ECTS credits = 27 hours of work

Sisällön jaksotus

Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule. The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing Students will complete a part of the course on Google's Digital Garage service.

Arviointimenetelmät ja arvioinnin perusteet

Assessment details are given in Canvas. Course is evaluated Pass/Fail.

Arviointiasteikko

Hyväksytty/Hylätty