Fundamentals of Digital Marketing (2 ECTS)
Code: C-02629-AV00BU80-3015
General information
- Enrollment
- 19.05.2025 - 23.11.2025
-
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
- 01.06.2025 - 31.12.2025
- Implementation is running.
- Number of ECTS credits allocated
- 2 ECTS
- Institution
- Laurea University of Applied Sciences, Laurea Verkkokampus
- Teaching languages
- English
- Seats
- 0 - 300
- Course
- C-02629-AV00BU80
Learning outcomes
The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing
Teaching methods
Self-paced online course. The course is completed entirely independently by the end of the course deadline. You will study the material in an online learning environment, which includes study materials and assignments/tests. No personal feedback will be provided on the assignments.
Location and time
In the Canvas online learning environment and Google's Digital Garage service during the duration of the course. See Timing.
Learning materials and recommended literature
Kotler, Kartajaya, Setiawan. 2016. Marketing 4.0. Available as an ebook at Laurea Finna library
Alternative completion methods of implementation
No alternative methods of completion.
Internship and working life connections
Observations only, no co-operation with companies required
Exam dates and retake possibilities
The course workspace will remain open until the end of the course deadline (see Timing), and all assignments must be completed before the workspace closes.
Student workload
1 ECTS credits = 27 hours of work
Content scheduling
Digital marketing knowledge and tools are essential in todays business. In this study unit, you will complete a digital marketing certification and get familiar with the key principles of digital marketing and its tools. The study unit is fully online so you can adjust the workload based on your schedule. The student is able to - analyze current trends in digital services - plan how to use digital sales channels - use digital tools to support marketing Students will complete a part of the course on Google's Digital Garage service.
Assessment methods and criteria
Assessment details are given in Canvas. Course is evaluated Pass/Fail.
Evaluation scale
Approved/Failed