Digital Marketing and Content Management IB24SP (5 ECTS)

Materials

The learning materials of the course include online materials in the Moodle learning environment, related articles, videos, websites.

Student workload

The workload of the course is approximately 135 hours, which consists of: Study Path A: 60 hours for Google Garage certification, 10 hours for HubSpot certification, 20 hours for online sessions and webinars, and 45 hours for independent study and graded tasks (including learning diary and online exam). Study Path B: 70 hours for project work, 20 hours for online sessions and webinars, and 45 hours for independent study and graded tasks (including learning diary and online exam).

Teaching methods

The course is studied online in the Moodle learning environment. The study includes familiarisation with webinars, online materials, online modules, learning tasks (including Google Garage materials and HubSpot materials), online exam, project work. The course is assessed based on a the study path selected by the student. Study Path A is assessed based on an online exam, a learning diary, and successfully receiving Google Garage's "Fundamentals of Digital Marketing" certification as well as HubSpot's "Digital Marketing" certification. Study Path B is assed based on an online exam, a learning diary and a project work. The study period starts on 01.09.2025 and ends on 07.12.2025. You must register for the study course no later than 15.09.2025. The course assignments must be returned/completed by 01.12.2025 at the latest. The course exam is online and students can have two attempts between 01.10.2025 to 31.10.2025. The course includes webinars, and online sessions. Webinars are recorded and can be viewed later.

Further information

The course is part of the Savonia Bachelor of International Business degree program. The course fee is 75 euros for the open university of applied sciences students. Another option is an annual fee of 350 euros, which covers the tuition fees for the next 12 months at the Savonia open university of applied sciences. Within a year of graduation from the Savonia degree, you can start your studies at Savonia Open UAS free of charge. The right to study lasts for one year. High school or vocational college students can study at Savonia's open university of applied sciences free of charge. Those who have graduated from vocational schools or high schools in the North Savo region (as of January 1, 2023) can study one year of Savonia Open University of Applied Sciences studies free of charge, when the studies are started within a year of graduation.

Evaluation scale

Five step scale