Qualitative Research Methods (5 ECTS)

Learning outcomes

After completing the course, the students can •Collect, with different methods, text materials with which the research assignment can be resolved reliably •Plan and conduct an analysis of qualitative materials as well as report the research carried out so that the report reliably responds to the research problem

Content

•Methods for obtaining qualitative research material • Qualitative material processing with help of coding, content analysis and service design research traditions and principles •Reporting of qualitative research

Prerequisites

The course Research and Development Methods is recommended before the course Qualitative Research Methods.

Teaching methods

Online studying and meetings Individual and team work

Learning materials and recommended literature

Eriksson, P. & Kovalainen, A. 2008.Qualitative Methods in Business Research. London: SAGE Publications Ltd. Klenke, K., Martin, S. and Wallace, J.R. 2016. Qualitative Research in the Study of Leadership: Second Edition. Bingley: Emerald. Auerbach, C. & Silverstein, L.B. 2003. Qualitative Data : An Introduction to Coding and Analysis. New York: New York Univesity Press. ProQuest Ebook Central. Dey, I. 2005. Qualitative Data Analysis: a user-friendly guide for social scientists. London: Taylor & Francis. Stickdorn, M., Hormess, M.E. & Lawrence, A. 2018. This Is Service Design Doing: Applying Service Design Thinking in the Real World. USA: O’Reilly Media. Stickdorn, M., Schneider, J. 2011. This is Service Design Thinking. John Wiley & Sons. Polaine, A., Løvlie, L. & Reason, B. 2013. Service design: from insight to implementation. Brooklyn, NY: Rosenfeld Media. http://servicedesigntoolkit.org/

International connections

Teacher evaluating Self and peer assessment

Student workload

Getting to know different research and analysis methods and testing them in practice - exercises 1. Service Design assignment: Tools and methods used in Service Design, getting to know them and testing in practice 2. Content analysis assignment: Getting to know different methods, for example coding, and testing them in practice 3. 2 x peer-assessments 4. Self assessment Schedule: 2.2.25 DL Pre-assignment 3.2.25 Start and presentation of the SD assignment: 18.00-19.30: 10.2.25 Intervention of the chosen methods: 17.30-18.30 23.2.25 DL Service design assignment 2.3.25 DL Opposing reports 3.3.25 Presentations of the SD assignment and content analysis explanation: 18.00-19.30 17.3.25 Intervention of the chosen methods: 17.30-18.30: 30.3.25 DL Content analysis 6.4.25 DL Peer-assessment content analysis 7.4.25 Presentations of the content analysis assignment and oral feedback: 18.00-19.30 13.4.25 DL Self-assessment

Content scheduling

ONLINE course - depending on own choice: in English or in Finnish Pre-task will be sent and the learning platform will be opened one week before the first online meeting that will take place 3.2.2025 at 18.00-19.30 - in English Implementation of different methods in collecting reliable material for the research assignment: for example interviews, surveys, observing Planning and conducting analysis of qualitative material so that the report reliably responds to the research problem. Qualitative material processing as transcription, coding, content analysis and service design research traditions and principles

Assessment methods and criteria

Pre-task: pass / fail Service Design assignment: 1-5 Content analysis assignment: 1-5 Peer-assessments: 1-5 Self-assessment: pass

Evaluation scale

H-5