Holistic Tourism Product Development (5 ECTS)

Code: C-02472-LT00CK98-3005

General information

Enrollment: 03.04.2024 - 05.01.2025; Registration for the implementation has ended.

Timing: 23.01.2025 - 12.04.2025; Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Mode of delivery: On-campus and online

Institution: Seinäjoki University of Applied Sciences, SeAMK Seinäjoki, Frami

Teaching languages: Finnish

Seats: 0 - 100

Course: C-02472-LT00CK98

No reservations found for implementation C-02472-LT00CK98-3005!

Materials

García-Rosell, J-C., Haanpää, M. E., & Kyyrä, S. M. (2017). Matkailun tuotekehitys. teoksessa J. Edelheim, & H. Ilola (Toimittajat), Matkailututkimuksen avainkäsitteet (Sivut 148-152). Lapland University Press. http://urn.fi/URN:ISBN:978-952-310-952-0 Haanpää, M., Garcia-Rosell, J-C. & Kyyrä, S. (2013). Ennakoiva tuotekehitys matkailussa. Teoksessa Veijola, S. (toim.) Matkailututkimuksen Lukukirja (102-114). Porvoo: Bookwell. Janhunen, J. (2014). Stakeholder approach to tourism product development. A Nordic perspective. A Master's thesis. Rovaniemi: University of Lapland. Komppula, R. & Boxberg, M. (2002). Matkailuyrityksen tuotekehitys. Helsinki: Edita. Konu, H., Pesonen, J., Reijonen, H., & Alakoski, L. (2020). Matkailuliiketoimintaa teoriasta käytäntöön. Vastapaino. Järvinen, E., Jyllilä, S. & Janhunen, J. (2020). Vieraanvarainen Etelä-Pohjanmaa: Etelä-Pohjanmaan matkailustrategia 2020 - 2028 ja toimenpide-ehdotukset 2020 - 2025. Seinäjoki. https://urn.fi/URN:NBN:fi-fe20201211100376

Employer connections

The course has an assignment from a tourism company.

Evaluation methods and criteria

The course includes an advance assignment, a learning task and self-evaluation. The evaluation is based on the learning task.

Student workload

5 ECTS, working load is about 135 h. Lectures 28 h, indipendent study 107 h.

Content scheduling

1. Tourism products and themes 2. Customer orientation in product development 3. From the idea of a tourist product 4. Marketing and sales of tourism services

Teaching methods

Online lectures; includes time-bound online lectures. Lectures will be recorded.

Evaluation scale

1-5