Business Design (Master) (5 ECTS)

Location and time

eLearning during autumn 2023 Studying in Business Design requires sufficient time resources from students.

Materials

Relevant literature for the Business Design studies are among others: Hassi, L., Paju, S. ja Maila, R. Kehitä kokeillen. Organisaation käsikirja. Helsinki: Talentum Pro. Knapp, J., Zeratsky, J., and Kowitz, B. (2016). Sprint. How to solve big problems and test new ideas in just five days. Google Ventures. Lewrick, M., Link, P., and Leifer, L. (2018). The design thinking playbook. Mindful digital transformation for teams, products, services, businesses and ecosystems. New Jersey; John Wiley & sons. Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. A Handbook for visionaries, game changers and challengers. New Jersey: John Wiley & Sons. Inc. Osterwalder, A., Pigneur Y., Brenarda, G. and Smith, A. (2014). Value proposition design. How to create products and services cusmtoer wants. Get started with value proposition design. New Jersey: John Wiley & Sons. Inc. Sarvas, R., Nevanlinna H. ja Pesonen J. (2016). Lean service creation. leanservicecreation.com. The handbook V1.7. Futurice. van der Pijl, P., Lokitz, J., and Solomon, L. (2016). Design a better business. New tools, skills, and mindset for strategy and innovaton. New Jersey: John Wiley & Sons

Evaluation methods and criteria

Assessment in Business design is based on level of competences in different learning assignments.

Student workload

https://hamk.opinto-opas.fi/coursedescription/105864?lang=en

Assessment criteria, satisfactory (1-2)

Student understand, remember and can explain key concepts in the learning assignment.

Assessment criteria, good (3-4)

Student understand, remember, can explain, can apply, analyse and evaluate key concepts in learning assignments.

Assessment criteria, excellent (5)

Student understand, remember, can explain, can apply, analyse, evaluate key concepts and create new in learning assignments.

Teaching methods

In Business Design studies learner will apply service and business design processes and methods in real life challenge of her/his choice. Core content is the double loop design and learning process in different phases: preparation, point of view, building understanding, generating ideas, designing protype and validation of hypothesis in business experimentations. The following topics are learned: screenplay, team building, bold step visioning, cover stroy visioning, design criteria, storytelling, customer journey, value proposition, business environment, business model, creative matrix, wall of ideas, innovation matrix, sketching, prototyping, risk assumption analysis, business experiments, validation and investment assessment.

Further information

HAMK’s Spark feedback system opens 7 days before the course/module ends and it stays open for 14 days after the end date. You may give course/module feedback via Pakki. A notification of the courses/modules (to whom you have registered) for which feedback can be given appears on the desktop. You will always receive a notification on the student desktop when a course/module is ready for feedback. You will receive a reminder in HAMK's e-mail on the end date of the implementation, if you have not already given feedback before. For more information on course/module feedback, see the student feedback page. Provide your course/module feedback via a browser at https://pakki.hamk.fi/spark.

Evaluation scale

1-5