European Markets and Business Practice (5 ECTS)

Objective

The student will be able to understand and discuss the issues faced by firms engaging in international business. By the end of the course the student will be able to describe the nature of the firm as engine of business, understand the effect of European market integration on business opportunities and internationalisation, identify factors influencing competitiveness and internationalisation models as well as discuss the role and impact of political, economic, social and cultural variables in cross-border European business practice.

Content

- The Business Organisation
- International trade theory
- European trade institutions
- Determinants of cross-border European business practice
- Managing intercultural encounters
- Ethics and European business

Location and time

Hybrid model - live virtual lecture sessions on Office365Teams with classroom space available for those students on campus. Students should have personal head-/earphones and personal devices (laptop/smartphone) with Teams software (accessible through Oma portal).

Materials

Lecture notes and recommended textbooks will be made available on the first day of lecture.

Teaching methods

Interactive Lecture
Problem Based Learning
Guided Assignment
Seminar

Employer connections

- Developing an internationalisation strategy
- Assessment of multicultural ethics in creating a corporate social strategy for internationalisation

Student workload

The Schedule (Course Planner) will be distributed to students on the first day of lecture.

Further information

Tuition in English

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. Student masters commendably the course subject area’s concepts and models. Student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply their knowledge in leisure, study and work situations. Student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. Student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

Skills Demonstration 40%
Learning Assignment 1 30%
Learning Assignment 2 30%