Service Design (5 ECTS)

Objective

Students understand the principles of service design and are able to apply design thinking to service development and visualization. Students master the concepts of service design and the relevant design and management methods. Students can apply their learned knowledge in design work.

Content

- Concepts and methods of service design, design management and brand thinking
- Fundamentals of concept design
- End-user and competitor analysis
- Customer experience management
- Customer perspective

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- understands the core content of the course

Assessment criteria, good (3)

Student
- actively participates in class
- completes assignments independently and shows initiative
- completes assignments on time
- masters the principles of service design and applies them in service development and visualization
- is capable of independent information retrieval
- understands the key concepts of service design

Assessment criteria, excellent (5)

Student
- actively participates in class and shows self-directedness
- completes assignments independently and demonstrates initiative and creative problem solving skills
- completes the assignments on time
- can apply the learned knowledge in his or her work in an original way
- masters the principles of service design and applies them in service development and visualization
- understands the key concepts and explores new approaches to service design

Assessment criteria, approved/failed

Student
- meets the attendance requirement
- completes assignments to a satisfactory standard
- understands the core content of the course