Marketing Tools (5 ECTS)

Code: LX00BW77-3011

General information

Enrollment: 30.11.2020 - 10.01.2021
Registration for the implementation has ended.

Timing: 22.01.2021 - 14.05.2021
Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Mode of delivery: On-campus

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: Finnish

Seats: 20 - 35

Degree programmes: Economics and Business Administration

Teachers: Riikka Hiidenkari

Teacher in charge: Anne Perkiö

Groups: LXD19S1_M1
LXD19S1_M1; LXD19S1_M2
LXD19S1_M2

Course: LX00BW77

No reservations found for implementation LX00BW77-3011!

Objective

After completing the course the student is able to use different tools for online and offline publishing and digital imaging.

Content

- Editing text and pictures
- Using content management systems
- Using e-mail tools

Materials

Materiaalit OMAn työtilassa, ei kurssikirjoja

Teaching methods

Aktivoiva luento
Tehtäväohjattu opetus
Portfolio

Employer connections

N/A

Exam schedules

N/A

International connections

N/A

Completion alternatives

Ei ole

Student workload

N/A

Content scheduling

InDesign ja Photoshop kurssin ensimmäisen puoliskon aikana. WordPress toisen puoliskon aikana.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.