Stakeholder Communication (5 ECTS)

Code: LX00CA75-3006

General information

Enrollment: 30.11.2020 - 14.01.2021; Registration for the implementation has ended.

Timing: 20.01.2021 - 17.03.2021; Implementation has ended.

Number of ECTS credits allocated: 5 ECTS

Mode of delivery: On-campus

Unit: (2019-2024) School of Business

Campus: Leiritie 1

Teaching languages: Finnish

Seats: 20 - 35

Degree programmes: Economics and Business Administration

Teachers: Rebecca Kihlman; Kristiina Suihko

Teacher in charge: Anne Perkiö

Course: LX00CA75

No reservations found for implementation LX00CA75-3006!

Objective

On completion of the course the student will be able to communicate with different stakeholders in Finnish and English. The student recognizes the stakeholder groups of the corporation and understands the importance of targeted communication. The student knows the special features and requirements of financial and investor communication.

Content

- Stakeholder analysis
- Financial and investor communication
- Communication on corporate and social responsibility

Materials

Lecture's materials

Bove?e, Courtland L. & Thill, John V. 2016. Business communication
today. Thirteenth edition. Global edition. Pearson
Education Limited, Harlow.

Hogström, Anne 2002. Yhteiskunnallinen viestintä. Tiedottamisesta tavoitteelliseen viestintään. Infor, Helsinki.

Juholin, Elisa 2017. Communicare! Viestinnän tekijän käsikirja. Infor, Helsinki.

Juholin, Elisa 2004. Cosmopolis. Yhteiskuntavastuusta yrityskansalaisuuteen. Infor, Helsinki.

Kortetjärvi-Nurmi, Sirkka & Murtola, Kaarina 2015. Areena. Yritysviestinnän käsikirja. Edita, Helsinki.

Lohtaja-Ahonen, Sirke & Kaihovirta-Rapo, Minna 2012. Tehoa työelämän viestintään. Puhu kuulijalle, kirjoita lukijalle. 2., uudistettu painos. Sanoma Pro, Helsinki.

Teaching methods

Activating lectures
Co-operative learning
Learning assignments

Student workload

Teaching/lectures 30 h
Assignments 50 h
Other independent work 50 h

Further information

Tuition in Finnish and in English.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Students have achieved the course objectives fairly. Students will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

Students have achieved the course objectives well, even though the knowledge and skills need improvement on some areas. Students are able to define the course concepts and models and are able to justify the analysis. The student is able to apply their knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

Students have achieved the objectives of the course with excellent marks. Students master commendably the course subject area’s concepts and models. Students are able to make justified and fluent analysis and to present concrete development measures. The students are well prepared to apply their knowledge in leisure, study and work situations. Students are able to analyze the business sector expertise and the evolvement of their own expertise.