Käytännön markkinointi (5 op)

Tavoitteet

The course is designed to better international marketing experience with a truly on-line business simulation game. During the simulation, student teams will manage the marketing department of a global telecommunications company and compete with other student teams in the simulated markets. Students will design and launch mobile PDA devices to the market place and compete in various consumer and business segments.

Sisältö

The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The simulation exercise is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.

Arviointiasteikko

0-5

Arviointikriteerit, tyydyttävä (1)

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Arviointikriteerit, hyvä (3)

Good performance: showing strong understanding of basic concepts and good grasp of techniques, but with certain minor problems still requiring further attention

Arviointikriteerit, kiitettävä (5)

Excellent performance: not only fulfils all standard requirements but demonstrates originality and imagination

Arviointikriteeri, hyväksytty/hylätty

Sufficient performance: showing just enough understanding of the subject to merit a pass grade but requiring greater effort to achieve a more satisfactory result

Esitietovaatimukset

Prior marketing knowledge is required for this course. Introductory Marketing is essential, and International Marketing, or Marketing: Strategy and Implementation are also strongly recommended. Some basic financial knowledge would be beneficial.

Lisätiedot

Evaluation:

Results of the Simbrand simulation 40%
Class attendance & Peer Review 15%
Team report and test quiz 45%

Lisätiedot

Evaluation:

Results of the Simbrand simulation 40%
Class attendance & Peer Review 15%
Team report and test quiz 45%