Business Modelling and Competitive Environment in the Digital Era (5 ECTS)

Learning outcomes

The course familiarises the students with the basic methods and tools for business modelling and identifying different scenarios derived from them, using critical thinking.

The student understands the impacts of digitalisation as a driver of change and a paradigm shift, and learns to produce business models using own organisation as an example. The student understands the basics of competitive environment and industry analysis. The student can analyse factors affecting the competitive environment, especially in the digital business environment, and analyse the impact of most important change factors in their own industry.

This course supports the content of the 'Business Analytics for Strategic Insights' course.

Content

• Industry analysis and factors affecting competition
• Business models and modelling
• Business environment analysis, tools and methods
• Impact of digitalisation as a driver of change

Students complete two assignments in the course:

1. Analysis of the competitive environment of the student's own industry (produced based on own critical thinking and with action proposals based on the analysis)
2. Business modelling on the example of student's own organisation, a group project

Prerequisites

Completed higher education degree (Bachelor level)

Teaching methods

Teaching methods: face-to-face teaching, interactive sessions, class discussions, presentations.

The language of tuition is English.

Learning outcomes:
The student understands the essentials of business modelling tools and methods in digital environment. The student is able to apply them to their own organization. The student is able to analyze the drivers of competitive environment particularly in digital era. The student understands the fundamentals of environment and industry analysis. He/she can apply the tools and methods to analyzing competitive business environment.

Location and time

The classes are scheduled for these dates:
28.8., 11.9., 25.9., 9.10, 6.11.
Time: 13-16 pm.

Learning materials and recommended literature

Online materials will appear in OMA workspace.

Student workload

The student workload is 5 credits including all forms of learning: contact studies in class, self-studies and completing assignments (appx.135 hours, calculating 1 credit as appx. 27 hours).

Assignment outline:
There are two course assignments: a competitive environment analysis of the student’s own industry and building a business model of the company. Both assignments are performed as individual tasks.

Content scheduling

Course contents:
- Competitive environment of an industry
- Competition drivers
- Business modelling
- Business environment analysis tools and methods
- Industry analysis.

Assessment methods and criteria

Approved / Failed
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Satisfactory
Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Good
Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Excellent
Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation, delivery and analysis.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.