Applied Strategic Management and Analysis (5 ECTS)

Objective

The student understands the most common issues and challenges in different business functions and is able to analyse significant amounts of data to support decision making.
The student understands and can make decisions related to business operations as well as finance and accounting issues.
The student has gained a broad understanding of the different ways in which analytics is changing how companies manage different functions, or even transforming their business models.

Content

- Strategy development and implementation
- Business analysis
- Operations and marketing management
- Financial management and accounting

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

Good overall performance: can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

Excellent performance in all elements of the course: shows interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support his/her argument with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

Sufficient performance: has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Further information

The language of tuition is English.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.

Further information

The language of tuition is English.

The course is assessed on the 0 (failed) – 5 (excellent) grading scale.