How to grow your youtube channel? (3 ECTS)

Objective

The student will learn how to grow their YouTube channel by developing a clear channel identity, finding a suitable content niche, and experimenting with different content types. The student will also understand strategies for sustainable growth and recognize that long-term success requires continuous testing, learning, and adaptation rather than quick fixes.

Content

Introduction
Crafting Your Content and Channel Strategy
Finding Your Content Focus
Strategies to Enhance Your YouTube Success
Consistency is Key
Improving Production Quality
Leveraging Trends to Your Advantage
Script Writing
The Power of Multi-Channel

Location and time

Course is 100% online (self-study) course and it can be done in own pace. Study environment is Metropolia's Viope.

Materials

Online in study environment.

Teaching methods

Course is 100% online (self-study) course and it can be done in own pace.

Employer connections

N/A

Exam schedules

On study platform

International connections

N/A

Completion alternatives

N/A

Student workload

Up to student her-/himself.

Content scheduling

Up to student her-/himself.

Further information

Cross-study students from other universities register for online courses through the cross-study service of their home university's study information system.

Metropolia degree students do not register for online courses through OMA, but according to the instructions found at this link: https://users.metropolia.fi/~salja/nonstoplinkit/index.htm

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

Exercises done and learning diary submitted

Assessment methods and criteria

Once you have completed at least 80% of the assignments and written your learning diary, you need to send an email to: viopesupport@metropolia.fi in order to receive your course evaluation. Please attach a screenshot showing your course progress and include your learning diary.