Community-Driven Creative Value in Web3 (3 cr)

Objective

After completing the course, the student:
- Understands how smart contracts can be used for managing and monetizing fan products, services, and communities
- Can design and structure fan-based value networks from the perspective of a creative professional
- Is able to ideate a fan product, fan service, and community with monetization potential that purposefully utilizes Web3 technologies
- Understands the basics and possibilities of Web3 marketing
- Evaluates the ethical, communal, and economic aspects of Web3-based activities
- Can design a community-driven service or product concept based on Web3 technologies

Content

- Opportunities offered by Web3 for developing audience relationships in the creative industries
- The role of smart contracts as the foundation for participatory and sustainable practices
- Principles of designing fan-based products, services, and communities
- Tokens as tools for value propositions, membership, and participation
- Community building, marketing for engagement, and interactive practices
- Responsibility: ethical, economic, and social perspectives on audience participation

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

- The plan meets the basic requirements
- Web3 is mentioned, but its role is technically or conceptually unclear
- The product, service, and/or community is outlined
- Demonstrates basic understanding of participatory value propositions
- The reflection is descriptive and shows some insights.

Assessment criteria, good (3)

- The plan is clearly structured and includes product, service, and community components
- Web3 technologies are integrated meaningfully and support the implementation of the value proposition
- The chosen creator (real or imaginary) is appropriate, and the plan reflects their audience relationship
- The work shows engagement and the ability to apply course content
- Reflection is reasonably in-depth and includes personal insights and structured learning

Assessment criteria, excellent (5)

- The plan is well-structured and insightful, with product, service, and community forming a cohesive whole
- Web3 technologies (e.g., smart contracts, tokens, community-driven logic) are selected and justified creatively and credibly
- The relationship between the creator and the audience is deeply understood, and the plan supports sustainable and meaningful interaction
- The work demonstrates analytical thinking, personal perspective, and an ability to innovate
- Reflection is integrated throughout and highlights how the learning process has influenced thinking and future work

Further information

The course is conducted entirely online in the Moodle learning environmen

Objective

After completing the course, the student:
- Understands how smart contracts can be used for managing and monetizing fan products, services, and communities
- Can design and structure fan-based value networks from the perspective of a creative professional
- Is able to ideate a fan product, fan service, and community with monetization potential that purposefully utilizes Web3 technologies
- Understands the basics and possibilities of Web3 marketing
- Evaluates the ethical, communal, and economic aspects of Web3-based activities
- Can design a community-driven service or product concept based on Web3 technologies

Content

- Opportunities offered by Web3 for developing audience relationships in the creative industries
- The role of smart contracts as the foundation for participatory and sustainable practices
- Principles of designing fan-based products, services, and communities
- Tokens as tools for value propositions, membership, and participation
- Community building, marketing for engagement, and interactive practices
- Responsibility: ethical, economic, and social perspectives on audience participation

Further information

The course is conducted entirely online in the Moodle learning environmen