Community-Driven Creative Value in Web3 (3 ECTS)

Learning outcomes

After completing the course, the student:
- Understands how smart contracts can be used for managing and monetizing fan products, services, and communities
- Can design and structure fan-based value networks from the perspective of a creative professional
- Is able to ideate a fan product, fan service, and community with monetization potential that purposefully utilizes Web3 technologies
- Understands the basics and possibilities of Web3 marketing
- Evaluates the ethical, communal, and economic aspects of Web3-based activities
- Can design a community-driven service or product concept based on Web3 technologies

Content

- Opportunities offered by Web3 for developing audience relationships in the creative industries
- The role of smart contracts as the foundation for participatory and sustainable practices
- Principles of designing fan-based products, services, and communities
- Tokens as tools for value propositions, membership, and participation
- Community building, marketing for engagement, and interactive practices
- Responsibility: ethical, economic, and social perspectives on audience participation

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

- The plan meets the basic requirements
- Web3 is mentioned, but its role is technically or conceptually unclear
- The product, service, and/or community is outlined
- Demonstrates basic understanding of participatory value propositions
- The reflection is descriptive and shows some insights.

Assessment criteria, good (3)

- The plan is clearly structured and includes product, service, and community components
- Web3 technologies are integrated meaningfully and support the implementation of the value proposition
- The chosen creator (real or imaginary) is appropriate, and the plan reflects their audience relationship
- The work shows engagement and the ability to apply course content
- Reflection is reasonably in-depth and includes personal insights and structured learning

Assessment criteria, excellent (5)

- The plan is well-structured and insightful, with product, service, and community forming a cohesive whole
- Web3 technologies (e.g., smart contracts, tokens, community-driven logic) are selected and justified creatively and credibly
- The relationship between the creator and the audience is deeply understood, and the plan supports sustainable and meaningful interaction
- The work demonstrates analytical thinking, personal perspective, and an ability to innovate
- Reflection is integrated throughout and highlights how the learning process has influenced thinking and future work