Introduction to the New Internet in the Creative Industries (2 ECTS)

Objective

After completing the course, the student:
- Understands the development of the new internet (Web3) in its historical context (Web1 ? Web2 ? Web3)
- Is familiar with the basic principles of blockchain, smart contracts, tokens, and virtual commerce
- Understands the fundamentals and potential of Web3 marketing
- Identifies the opportunities and risks of Web3 for the creative industries
- Is able to reflect on how Web3 may impact creative work and income from their own professional perspective in the creative field

Content

- Web1, Web2, and Web3 – development trajectory and what is changing in the creative industries
- Blockchain – what it is and how it enables transparency and traceability
- Smart Contracts – automated agreements and royalties for artists
- Tokens (e.g., NFTs) – digital goods and monetization opportunities
- Virtual marketplaces and marketing – new sales platforms, visibility, and direct audience relationships
- Ecological sustainability

Evaluation scale

0-5

Assessment criteria, approved/failed

To pass the course, the student must:
- Understand key concepts: demonstrate basic understanding of blockchain, smart contracts, tokens, and the significance of Web3 in the creative industries
- Apply what they have learned: describe how Web3 could impact their chosen area within the creative field
- Create a mini-project (e.g., concept idea or draft of a Web3 application) that demonstrates understanding of the course topics
- Reflect on their learning with justified viewpoints

Further information

The course is conducted entirely online in the Moodle learning environment.

Further information

The course is conducted entirely online in the Moodle learning environment.