Marketing (5 cr)
Code: LC00FX83-3004
General information
- Enrollment
-
05.05.2025 - 31.03.2026
Registration for implementation has not started yet.
- Timing
-
25.08.2025 - 08.05.2026
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 5 cr
- RDI portion
- 1 cr
- Mode of delivery
- Online
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 0 - 200
- Degree programmes
- Degree Programme in International Business and Logistics
- Degree Programme in International Business and Analytics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LXE25S1Degree Programme in International Business and Analytics, päivä
-
LXC25S1Degree Programme in International Business and Logistics päivä
- Course
- LC00FX83
Objective
The student
• understands the role of marketing, services and sales in the company strategy and the important role of customer-oriented marketing as a success factor in running a business
• recognises the essential concepts and various sectors of marketing and the key terminology
• is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
• AI in marketing
Location and time
Online starting 26.08
Materials
Provided in the learning environment
Teaching methods
Online course videos
Exam schedules
Provided in the learning environment
Student workload
5 ECTS
130 Hours
Content scheduling
Provided in the learning environment
Further information
Provided in the learning environment
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.
Assessment criteria, good (3)
The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.
Assessment criteria, excellent (5)
The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.
Assessment criteria, approved/failed
The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.
Assessment methods and criteria
Provided in the learning environment
Objective
The student
• understands the role of marketing, services and sales in the company strategy and the important role of customer-oriented marketing as a success factor in running a business
• recognises the essential concepts and various sectors of marketing and the key terminology
• is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
• AI in marketing