Event Management Marketing and Sales (5 ECTS)
Code: KU00EI30-3006
General information
- Enrollment
- 19.08.2024 - 31.08.2025
-
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
- 20.10.2025 - 31.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- School of Cultural Services and Music
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Seats
- 30 - 40
- Degree programmes
- Cultural Management
- Teachers
- Kulttuurituotanto Kulttuuripalvelut
- Teacher in charge
- Leena Björkqvist
- Groups
-
KXB25S1Kulttuurituotannon tutkinto-ohjelma päivä
- Course
- KU00EI30
Objective
On completion of the course the student
- knows the importance of marketing, basic concepts and current phenomena
- can apply target group thinking, plan marketing and measure its effectiveness
- can acquire marketing services
- can assess the central role of marketing and sales in various events and organizations
Content
- Basic concepts of marketing, planning and measuring effectiveness
- Digital marketing
- Consumer behavior
- B-to-B marketing and sales
- Cultural manager as a provider of marketing communication services
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.
Assessment criteria, good (3)
The student knows the significance, basic concepts and latest phenomena of marketing. They can apply target group thinking, plan marketing and measure its effectiveness. The student is able to acquire marketing services and assess the central role of marketing and sales in various events and organizations.
Assessment criteria, excellent (5)
The student is able to apply the basic concepts of marketing with distinction and see their role as part of current phenomena.They can apply target group thinking to an excellent degree, plan marketing and measure its effectiveness. The student is able to acquire marketing services proficiently, and evaluate and apply the central role of marketing and sales in various events and organizations.
Assessment criteria, approved/failed
The student knows the basic concepts of marketing and the latest phenomena. They recognize target group thinking, are able to plan marketing and measure its effectiveness. The student is able to acquire marketing services at planning stage and recognize the role of marketing and sales in various events and organizations.