Marketing Strategy and Practice (5 ECTS)
Code: LC00FE48-3001
General information
- Enrollment
-
05.05.2025 - 10.08.2025
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
-
25.08.2025 - 05.12.2025
The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 1 ECTS
- RDI portion
- 2 ECTS
- Mode of delivery
- On-campus and online
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LC23B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
-
LB23B_BA_MIncoming DD HTW Berlin BA Marketing
-
LXC23_MARLXC23_Marketing
- Course
- LC00FE48
Implementation has 15 reservations. Total duration of reservations is 45 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 27.08.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 03.09.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 10.09.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 17.09.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 24.09.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 01.10.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 08.10.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 22.10.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 29.10.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 05.11.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 12.11.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 19.11.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 26.11.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 03.12.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
|
Wed 10.12.2025 time 11:00 - 14:00 (3 h 0 min) |
Marketing Strategy and Practice LC00FE48-3001 |
MMA110
Oppimistila
|
Objective
The student will understand how marketing strategy decisions affect all areas of company management, including marketing, finance, investments and production. The course is designed to demonstrate how the successful integration of marketing practices with each of these other formally separate business functions can enhance the overall performance of the enterprise.
Content
- Marketing theory & practice
- Marketing strategy
- Product development/Sustainable forecasting
- Consumer & business segmentation techniques
- Marketing promotion
- Price setting
- Financial marketing planning & budgeting
Location and time
As per schedule machine
Timetable provided in OMA - First lesson
Materials
Kotler, P. and Armstrong, A., 2018. Principles of Marketing 17th ed. Harlow: Pearson Education
Ltd.
Teaching methods
Interactive lecture
• Lecture
• Problem based learning
• Small group tutorial
• e-learning
Exam schedules
Exam Date provided in OMA Timetable
Student workload
5 ECTS
135 Hours
Details provided in OMA
Content scheduling
Provided in OMA Class 1
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
0-5
• Class Attendance 10%
• Learning diary (short entry) 10%
• Peer Review 5%
• Marketing Plan Report 20% (Group work)
• Simulation 25% (Group work & Individual work)
• Quiz Exam 30% (Individual work)
(One minor homework task is included in the individual task grading)
Qualifications
- Marketing
- Business Mathematics and Statistics
- Finance
Or equivalent studies