Digital Marketing (5 ECTS)
Code: LC00FE46-3003
General information
- Enrollment
- 05.05.2025 - 10.08.2025
-
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
- 25.08.2025 - 05.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 2 ECTS
- RDI portion
- 2 ECTS
- Mode of delivery
- On-campus and online
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LC23B_IB_MIncoming DD HWR Berlin, IBMAN Marketing
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LC23R_MIncoming DD Rennes 3rd year students Marketing
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LXC24_MARLXC24_Marketing
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LC23B_BA_MIncoming DD HWR Berlin, BA Marketing
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LB23L_MIncoming DD La Rochelle 3rd year students Marketing
- Course
- LC00FE46
Implementation has 15 reservations. Total duration of reservations is 45 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 27.08.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 03.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 10.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 17.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 24.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 01.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
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Wed 08.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 22.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 29.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 05.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 12.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 19.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 26.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 03.12.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
|
Wed 10.12.2025 time 08:00 - 11:00 (3 h 0 min) |
Digital Marketing LC00FE46-3003 |
MMA103
Oppimistila
|
Objective
The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.
Content
- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics/data protection and privacy
- Digital campaign theory, implementation & reporting
Location and time
In class + hybrid
Materials
Provided in the learning environment
Teaching methods
Contact Teaching
Employer connections
Provided in the learning environment
Exam schedules
Provided in the learning environment
International connections
Provided in the learning environment
Completion alternatives
Provided in the learning environment
Student workload
5 ECTS
130 Hours
Content scheduling
Provided in the learning environment
Further information
Provided in the learning environment
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Provided in the learning environment
Qualifications
Marketing or equivalent studies