Marketing (5 ECTS)
Code: LC00FX83-3002
General information
- Enrollment
- 05.05.2025 - 10.08.2025
-
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
- 25.08.2025 - 05.12.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 1 ECTS
- RDI portion
- 1 ECTS
- Mode of delivery
- On-campus and online
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LXC25_CPart of LXC25 cohorts present, GROUP C
- Course
- LC00FX83
Implementation has 15 reservations. Total duration of reservations is 45 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Thu 28.08.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
|
Thu 04.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
|
Thu 11.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 18.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 25.09.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 02.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 09.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
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Thu 23.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
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Thu 30.10.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 06.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 13.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 20.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 27.11.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
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Thu 04.12.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
|
Thu 11.12.2025 time 08:00 - 11:00 (3 h 0 min) |
Marketing LC00FX83-3002 |
MMA106
Oppimistila
|
Objective
The student
• understands the role of marketing, services and sales in the company strategy and the important role of customer-oriented marketing as a success factor in running a business
• recognises the essential concepts and various sectors of marketing and the key terminology
• is able to collect, analyse and produce information as well as make development suggestions for the company planning process.
Content
• Business environment and its effects on marketing
• Marketing mix
• Planning, implementation and follow-up of marketing
• Sustainable marketing
• AI in marketing
Location and time
In class
Materials
Provided in the learning environment
Teaching methods
Contact Teaching
Employer connections
Provided in the learning environment
Exam schedules
Provided in the learning environment
International connections
Provided in the learning environment
Completion alternatives
Provided in the learning environment
Student workload
5 ECTS
130 Hours
Content scheduling
Provided in the learning environment
Further information
Provided in the learning environment
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.
Assessment criteria, good (3)
The student
• has achieved the objectives of the course well, although there are still areas where knowledge and skills need to be improved
• has a good understanding of the concepts and models of the subject matter of the course and is able to carry out a reasoned analysis
• is able to apply what they have learned in leisure, learning and working life situations
• understands the importance of expertise in business and is able to analyse their own expertise.
Assessment criteria, excellent (5)
The student
• has achieved the objectives of the course with excellent marks
• has an excellent command of the concepts and models of the subject matter of the course
• is able to analyse clearly and reasonably and propose practical development measures
• has a good ability to apply what they have learned in leisure, learning and working life situations
• is able to analyse expertise in business and their own development towards expertise.
Assessment criteria, approved/failed
The student
• has achieved the objectives of the course to a satisfactory level
• is able to identify, define and use concepts and models in the subject area of the course
• understands the conditions and principles of the development of expertise.
Assessment methods and criteria
Provided in the learning environment