Marketing (5 ECTS)
Code: LD00GH45-3001
General information
- Enrollment
- 05.05.2025 - 10.08.2025
-
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
- 25.08.2025 - 10.10.2025
- The implementation has not yet started.
- Number of ECTS credits allocated
- 5 ECTS
- Mode of delivery
- On-campus
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- Finnish
- Seats
- 20 - 35
- Degree programmes
- Economics and Business Administration
- Teachers
- Erkki Alanen
- Teacher in charge
- Anne Perkiö
- Groups
-
LXD25S2Liiketalouden tutkinto-ohjelma monimuoto
- Course
- LD00GH45
Implementation has 7 reservations. Total duration of reservations is 26 h 15 min.
Time | Topic | Location |
---|---|---|
Tue 26.08.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 02.09.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 09.09.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 16.09.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 23.09.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 30.09.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Tue 07.10.2025 time 17:00 - 20:45 (3 h 45 min) |
Markkinointi LD00GH45-3001 |
Online
|
Objective
The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.
Content
- Business environment and its effects on marketing
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
- AI in marketing
Location and time
Teaching takes place on Zoom
The final exam can be taken at a time that suits you on campus or as an Exam visit at another higher education institution's Exam facility during week 40 (resit opportunities during weeks 41 and 42)
Materials
Course and exam book:
Bergström, S. & Leppänen, A. 2021. Yrityksen asiakasmarkkinointi. 19., uudistettu painos. Helsinki: Edita
Teaching methods
Weekly lecture on Zoom according to the schedule
Weekly homework assignments (5 items)
Exam at the end of the course
Employer connections
-
Exam schedules
The final exam can be taken at a time that suits you on campus or as an Exam visit at another higher education institution's Exam facility during week 40
Resit opportunities during weeks 41 and 42
International connections
.
Completion alternatives
Please contact the teacher
Student workload
Weekly homework assignments (5 items).
Final exam at a time that suits you during week 40
Resit opportunities during weeks 41 and 42
Content scheduling
-
Further information
-
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
50% of the grade: homework assignments
50% of the grade: final exam