Marketing (5 ECTS)

Objective

The student understands the role of marketing and services in the company strategy and the important role of customer-oriented marketing as a success factor in running a business. The student recognizes the essential concepts and various sectors of marketing and the key terminology. The student is able to collect, analyse and produce information as well as make development suggestions for the company’s planning process.

Content

- Business environment and its effects on marketing
- Marketing mix
- Planning, implementation and follow-up of marketing
- Sustainable marketing
- AI in marketing

Location and time

Teaching takes place on Zoom
The final exam can be taken at a time that suits you on campus or as an Exam visit at another higher education institution's Exam facility during week 40 (resit opportunities during weeks 41 and 42)

Materials

Course and exam book:

Bergström, S. & Leppänen, A. 2021. Yrityksen asiakasmarkkinointi. 19., uudistettu painos. Helsinki: Edita

Teaching methods

Weekly lecture on Zoom according to the schedule
Weekly homework assignments (5 items)
Exam at the end of the course

Employer connections

-

Exam schedules

The final exam can be taken at a time that suits you on campus or as an Exam visit at another higher education institution's Exam facility during week 40

Resit opportunities during weeks 41 and 42

International connections

.

Completion alternatives

Please contact the teacher

Student workload

Weekly homework assignments (5 items).
Final exam at a time that suits you during week 40
Resit opportunities during weeks 41 and 42

Content scheduling

-

Further information

-

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

50% of the grade: homework assignments
50% of the grade: final exam