Business Modelling and Competitive Environment in the Digital Era (5 ECTS)

Objective

The course familiarises the students with the basic methods and tools for business modelling and identifying different scenarios derived from them, using critical thinking.

The student understands the impacts of digitalisation as a driver of change and a paradigm shift, and learns to produce business models using own organisation as an example. The student understands the basics of competitive environment and industry analysis. The student can analyse factors affecting the competitive environment, especially in the digital business environment, and analyse the impact of most important change factors in their own industry.

This course supports the content of the 'Business Analytics for Strategic Insights' course.

Content

• Industry analysis and factors affecting competition
• Business models and modelling
• Business environment analysis, tools and methods
• Impact of digitalisation as a driver of change

Students complete two assignments in the course:

1. Analysis of the competitive environment of the student's own industry (produced based on own critical thinking and with action proposals based on the analysis)
2. Business modelling on the example of student's own organisation, a group project

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Qualifications

Completed higher education degree (Bachelor level)

Further information

The language of tuition is English.

Further information

The language of tuition is English.