Digital Strategy (5 ECTS)

Objective

The course equips the students with approaches to digital transformation and building a digital strategy to define organisational priorities and set the direction for an organisation aimed at harnessing the full power of digital.

The student understands digitalisation as a driver of change, and digital strategy as a tool to steer business performance via improving technology and focusing on customer experience, creating new products, and reinventing current processes. The student can analyse and formulate a digital strategy, by identifying its dimensions, and distinguish strategy from tactics and priority initiatives, and in a broad sense, outline how digital transformation can support business goals.

Content

• Digital transformation and its canvas
• Digital strategy as an organisational tool
• Digital transformation roadmaps for planning implementation
• Digital strategies in various organisations

Students complete two assignments during the course: 1. individually by analysing their own organisation's digital strategy (or a well-publicised case) and 2. in teams by brainstorming elements of a digital strategy and roadmaps for implementation in a 2-day seminar event.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Assessment criteria, good (3)

The student can apply and articulate concepts and information well both verbally and in writing, certain areas of individual or team output require further attention; shows appropriate level of interest and motivation in individual and team activities. Good presentation delivery and analysis.

Assessment criteria, excellent (5)

The student demonstrates interest and motivation in individual and team activities and assignments, fully applies and clearly articulates concepts and information both verbally and in writing. The student is able to support their arguments with references to the recommended reading and lecture content. Excellent presentation delivery and analysis.

Assessment criteria, approved/failed

The student has completed basic requirements to pass the course and has made an attempt to apply and articulate concepts and information both verbally and in writing but has not made enough effort overall. The student has demonstrated little effort, interest and motivation for individual or team activities / assignments and the output is rather weak.

Qualifications

Completed higher education degree (Bachelor level). The course participants can also benefit from taking the “Strategy, Management and Leadership” elective course first, before diving into digital strategy.

Further information

The language of tuition is English.

Further information

The language of tuition is English.