TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3084
General information
- Timing
-
01.01.2025 - 31.12.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- (2019-2024) School of ICT
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 1000
- Degree programmes
- Information and Communication Technology
- Teacher in charge
- Janne Salonen
- Course
- TX00FE87
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Location and time
Online in Metropolia's Moodle environment and course can be done in own pace.
Materials
Online.
Teaching methods
Course is 100% online and it can be done in own space.
Employer connections
N/A
Exam schedules
The final test contains ?50 multi-choice questions and the duration is 150 minutes.
The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!
International connections
N/A
Completion alternatives
N/A
Student workload
Up to Student basic level.
Content scheduling
Up to Student her-/himself.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Assessment methods and criteria
Pass after you have done all of seven (7) lectures and passed the Final Exam.
The final test contains ?50 multi-choice questions and the duration is 150 minutes.
The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,