TikTok as a Marketing Tool (5 cr)
Code: TX00FE87-3084
General information
- Timing
-
01.01.2025 - 31.12.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- (2019-2024) School of ICT
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 1000
- Degree programmes
- Information and Communication Technology
- Teacher in charge
- Janne Salonen
- Course
- TX00FE87
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Location and time
Online in Metropolia's Moodle environment and course can be done in own pace.
Materials
Online.
Teaching methods
Course is 100% online and it can be done in own space.
Employer connections
N/A
Exam schedules
The final test contains ?50 multi-choice questions and the duration is 150 minutes.
The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!
International connections
N/A
Completion alternatives
N/A
Student workload
Up to Student basic level.
Content scheduling
Up to Student her-/himself.
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Passed exam & exercises
Assessment methods and criteria
Pass after you have done all of seven (7) lectures and passed the Final Exam.
The final test contains ?50 multi-choice questions and the duration is 150 minutes.
The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,
Objective
After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.
Content
• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool
Further information
Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,