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TikTok as a Marketing Tool (5 cr)

Code: TX00FE87-3084

General information


Timing
01.01.2025 - 31.12.2025
Implementation is running.
Number of ECTS credits allocated
5 cr
Virtual portion
5 cr
Mode of delivery
Online
Unit
(2019-2024) School of ICT
Campus
Karaportti 2
Teaching languages
English
Seats
0 - 1000
Degree programmes
Information and Communication Technology
Teacher in charge
Janne Salonen
Course
TX00FE87
No reservations found for implementation TX00FE87-3084!

Objective

After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.

Content

• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool

Location and time

Online in Metropolia's Moodle environment and course can be done in own pace.

Materials

Online.

Teaching methods

Course is 100% online and it can be done in own space.

Employer connections

N/A

Exam schedules

The final test contains ?50 multi-choice questions and the duration is 150 minutes.

The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!

International connections

N/A

Completion alternatives

N/A

Student workload

Up to Student basic level.

Content scheduling

Up to Student her-/himself.

Evaluation scale

Hyväksytty/Hylätty

Assessment criteria, approved/failed

Passed exam & exercises

Assessment methods and criteria

Pass after you have done all of seven (7) lectures and passed the Final Exam.

The final test contains ?50 multi-choice questions and the duration is 150 minutes.

The minimum passing score for the test is 700/1000. If not achieved, the student needs retake the test. The retake limit is 3!

Further information

Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,

Objective

After completing the course, student has ability to set-up TikTok and use TikTok as a marketing tool.

Content

• What is TikTok
• Getting started
• Browsing TikTok
• Creating videos
• Publishing videos
• TkTok etiquette
• TikTok security
• Building TikTok following
• Duetting and stitching
• TikTok statistics and analytics
• Using TikTok as a business tool

Further information

Course is 100% online (Self-Study) course and it can be done in your own pace. The course, course exercises and tests are in the Metropolia Moodle web environment,

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