Broadcast Graphics (5 ECTS)

Objective

The student
• is able to design and implement motion graphics based on graphic design for different purposes
• understands the use of graphic design, typography, sound, space, timing and animation in motion graphics
• is familiar with different publishing platforms and their characteristics
• knows the workflow for the production of a client-oriented project.

Content

• Brand image on video
• Branded business graphics guidelines
• Animation, effects and motion graphics libraries
• Kinetic typography
• Specificities of publishing channels

Materials

Participation in the course does not require the student to acquire any additional materials or literature.

Materials to be studied will be announced during the implementation. Students must also independently search for source material related to the topics of individual assignments.

Recommended literature:
Design for Motion: Fundamentals and Techniques of Motion Design
by Austin Shaw (Author)

Teaching methods

Interactive lectures, demonstration, guided assignments, assignments

Employer connections

N/A

Exam schedules

N/A

International connections

N/A

Completion alternatives

No alternative methods of completion are available for this implementation.

Student workload

5 op = 135 h of learning.
Lectures and guided assignments = 67,5 h
Independent study focused on assignments and the consolidation of learning = 67,5 h
In addition to independent work, students have the opportunity to schedule project supervision sessions individually or in small groups.

Content scheduling

In the contact meetings, assignments are given in the order of the content of the contact meetings of the course.

Further information

The implementation includes both individual and small group assignments and classroom exercises.

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• knows the graphic elements and related terminology commonly used in video productions
• knows how to use them in video production.

Assessment criteria, good (3)

The student
• knows the graphic elements commonly used in video productions and related terminology, and is able to apply them in video production
• understands the workflow of a customer-oriented project, the main steps of the design process
• is familiar with the specific features of different publishing environments from a video production perspective.

Assessment criteria, excellent (5)

The student
• has a broad knowledge of graphic elements commonly used in video productions and related terminology, and is able to apply them in video production to a high standard
• masters the workflow of a customer-oriented project, the stages of the design process and understands their objectives
• knows the characteristics of publishing environments and how to use them to convey a message.

Assessment criteria, approved/failed

The student
• knows the graphic elements and related terminology commonly used in video productions
• knows how to use them in video production.

Assessment methods and criteria

Attendance requirement, Continuous assessment, Learning assignments

Assignments 80 %,
activity 20 %

Qualifications

Principles of Animation, Basics of Motion Graphics, Typography