Trends and Brand Strategies (5 cr)
Code: KQ00BT61-3009
General information
- Enrollment
-
01.11.2024 - 31.01.2025
Registration for the implementation has ended.
- Timing
-
07.04.2025 - 09.05.2025
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Mode of delivery
- On-campus
- Unit
- (2019-2024) School of Media, Design and Conservation
- Campus
- Hämeentie 135 D
- Teaching languages
- Finnish
- Degree programmes
- Design
Implementation has 12 reservations. Total duration of reservations is 84 h 0 min.
| Time | Topic | Location |
|---|---|---|
|
Wed 09.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
|
Thu 10.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
|
Fri 11.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
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Wed 16.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
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Thu 17.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
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Wed 23.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
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Thu 24.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
|
Fri 25.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
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Mon 28.04.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
|
|
Mon 05.05.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
|
Tue 06.05.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
ARP69
Oppimistila 1
|
|
Wed 07.05.2025 time 09:00 - 16:00 (7 h 0 min) |
Trendit ja brändistrategiat KQ00BT61-3009 |
Objective
The student
• explores trend forming and trend projects as well as building up product brands
• understands the meaning of trends for products
• understands the forming process of brand strategies for products and how to utilise them in the product design process.
Content
• Defining a brand and what can be branded
• The concepts: Brand strategy, brand position and brand identity
• Product identity and product image
• Design and the product content
• Trend forming and mega trends
• Building up images
Location and time
Campus Arabia
Materials
tuition in finnish
Teaching methods
interactive lecture
lecture
project
individual tutorials
Student workload
lectures 60h
literature review 20h
course assignment 35h
presentations 15h
other 5h
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, good (3)
The student
• is able to successfully describe the development of trends
• can successfully analyse branded products
• is able to successfully describe the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, excellent (5)
The student
• is able to describe the development of trends in an excellent way
• can analyse the branded products in an excellent way
• can excellently describe the way a brand strategy is formed and how it can be utilised in the product development process.
Assessment criteria, approved/failed
The student
• is able to describe the development of trends and trend work
• can anayse branded products
• is able to describe how the brand strategy is formed and how it can be utilised in the product development process.
Assessment methods and criteria
The student can describe the formation of trends and trend work. The student can analyze product brands. The student can describe the formation of a brand strategy and how it can be used in the product design process.
continuous assessment
the process and result of the course assignment
Objective
The student
• explores trend forming and trend projects as well as building up product brands
• understands the meaning of trends for products
• understands the forming process of brand strategies for products and how to utilise them in the product design process.
Content
• Defining a brand and what can be branded
• The concepts: Brand strategy, brand position and brand identity
• Product identity and product image
• Design and the product content
• Trend forming and mega trends
• Building up images