Instagram as a Marketing Tool (5 cr)
Code: TT00EU89-3158
General information
- Enrollment
-
26.03.2025 - 31.12.2025
Enrollment is ongoing
Enroll to the implementation in OMA
- Timing
-
26.03.2025 - 31.12.2026
Implementation is running.
- Number of ECTS credits allocated
- 5 cr
- Local portion
- 0 cr
- Virtual portion
- 5 cr
- Mode of delivery
- Online
- Unit
- School of ICT and Industrial Management
- Campus
- Karaportti 2
- Teaching languages
- English
- Seats
- 0 - 500
- Degree programmes
- Information and Communication Technology
- Teachers
- Virve Prami
- Teacher in charge
- Janne Salonen
- Groups
-
CAMPUSONLINE_TIVI_NONSTOPCampusOnline implementations (Tivi Nonstop)
- Course
- TT00EU89
Objective
- What is Instagram and where it came from
- Basic functionality
- Instagram stories and IGTV
- Mastering Hastags
- Nonprofit, local markets, international markets
- Content BluePrint
- Daily actions checklist
- Supporteam buildup
- Copywrites
- Engagement triggers
- Contents & freebies
- Direct sell in Instagram
- User Generated contens, campaigns that has multiple steps
- Advertising
- Agency help & influencers
Content
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Location and time
Online in Metropolia's Moodle environment.
Materials
N/A
Teaching methods
100% online (Self-Study) course which can be done in own pace.
The content of the course is divided into 19 lessons (tabs).
After each lesson, there is a quiz that must be completed before the tab for the next lesson appears.
You can continue to the next lesson by answering correctly at least 50% of the given quiz questions or you have tried to take the quiz twice.
Employer connections
N/A
Exam schedules
Online.
International connections
N/A
Completion alternatives
N/A
Student workload
Up to Student her-/himself.
Content scheduling
Up to Student her-/himself.
Further information
ENROLMENTS
Open UAS Student via hakija työpöytä https://hakija.oma.metropolia.fi/
METROPOLIA Degree student
Go to: https://moodle.metropolia.fi/course/view.php?id=3591
Enrolment key: Insta-k2021s
Evaluation scale
Hyväksytty/Hylätty
Assessment criteria, approved/failed
Complete a final exam (answer correctly min. 50% of the given questions)
Evaluation: Approved / Fail
Assessment methods and criteria
Pass after all lessons has been completed successfully and the Final test has been passed.
The lessons are studied in order. When a lesson is studied, the next lesson opens. At the end of each lesson is a rehearse quiz. The passing score of the quiz is 50%, and it can be tried twice.
Final Test
Minimum passing score for the test is 50%. If not achieved, you have to retake the test.
Retake limit is 3.