Corporate Image Design (10 ECTS)

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student
• knows the factors that influence the visual image design and understands their significance
• understands the main content of the visual image project and is able to implement it
• is able to choose appropriate design tools and understands the graphic production process to the extent required for design work
• understands the significance of copyright law from a designer’s perspective
• is able to work both independently and as a member of a group
• is able to present the material they produce.

Assessment criteria, good (3)

The student
• knows the factors influencing the visual image design and understands their significance
• is able to implement the project, respecting the assignment
• knows the design tools and materials of their choice and masters the graphic production process to the extent designated by the design work
• is familiar with copyright law, understands its significance and is able to utilise it in their design work
• is able to work both independently and as a member of a group
• is able to present the material they produce in a visually interesting way.

Assessment criteria, excellent (5)

The student
• has in-depth knowledge of the factors influencing the visual image design and understands their significance
• is able to implement the project analytically and creatively, respecting the assignment
• is able to choose appropriate design tools, materials and channels
• masters the graphic production process to the extent required by the design work
• is familiar with copyright law, understands its significance and is able to utilise it in their design work
• is able to work smoothly both independently and as a member of a group
• is able to present the material they produce in a convincing and visually interesting way.

Assessment criteria, approved/failed

The student
• knows the factors that influence the visual image design and understands their significance
• understands the main content of the visual image project and is able to implement it
• is able to choose appropriate design tools and understands the graphic production process to the extent required for design work
• understands the significance of copyright law from a designer’s perspective
• is able to work both independently and as a member of a group
• is able to present the material they produce.