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Digital Marketing (5 ECTS)

Code: LC00FE46-3002

General information


Enrollment
01.12.2024 - 05.01.2025
Registration for the implementation has ended.
Timing
13.01.2025 - 02.05.2025
Implementation has ended.
Number of ECTS credits allocated
5 ECTS
Virtual portion
2 ECTS
RDI portion
2 ECTS
Mode of delivery
On-campus and online
Unit
Metropolia Business School
Campus
Leiritie 1
Teaching languages
English
Seats
20 - 35
Degree programmes
Degree Programme in International Business and Logistics
Teachers
John Greene
Teacher in charge
Suvi Moll
Groups
LXC24K1T
International Business and Logistics, tilauskoulutus
Course
LC00FE46

Implementation has 14 reservations. Total duration of reservations is 42 h 0 min.

Time Topic Location
Thu 16.01.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 23.01.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 30.01.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 06.02.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 13.02.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 27.02.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 06.03.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 13.03.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 20.03.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 27.03.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 03.04.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 10.04.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
No Class Students work independently to complete a Module
Thu 17.04.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Thu 24.04.2025 time 12:00 - 15:00
(3 h 0 min)
Digital Marketing LC00FE46-3002
MMC364 Oppimistila
Changes to reservations may be possible.

Objective

The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.

Content

- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics/data protection and privacy
- Digital campaign theory, implementation & reporting

Location and time

In class

Materials

Provided in the learning environment

Teaching methods

Contact Teaching

Exam schedules

NA

Student workload

5 op
130 tuntia

Content scheduling

Provided in the learning environment

Further information

Provided in the learning environment

Evaluation scale

0-5

Assessment criteria, satisfactory (1)

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment criteria, good (3)

The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.

Assessment criteria, excellent (5)

The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.

Assessment criteria, approved/failed

The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.

Assessment methods and criteria

Provided in the learning environment

Qualifications

Marketing or equivalent studies

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