Digital Marketing (5 ECTS)
Code: LC00FE46-3002
General information
- Enrollment
- 01.12.2024 - 05.01.2025
- Registration for the implementation has ended.
- Timing
- 13.01.2025 - 02.05.2025
- Implementation has ended.
- Number of ECTS credits allocated
- 5 ECTS
- Virtual portion
- 2 ECTS
- RDI portion
- 2 ECTS
- Mode of delivery
- On-campus and online
- Unit
- Metropolia Business School
- Campus
- Leiritie 1
- Teaching languages
- English
- Seats
- 20 - 35
- Degree programmes
- Degree Programme in International Business and Logistics
- Teachers
- John Greene
- Teacher in charge
- Suvi Moll
- Groups
-
LXC24K1TInternational Business and Logistics, tilauskoulutus
- Course
- LC00FE46
Implementation has 14 reservations. Total duration of reservations is 42 h 0 min.
Time | Topic | Location |
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Thu 16.01.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 23.01.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 30.01.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 06.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 13.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 27.02.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 06.03.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
|
Thu 13.03.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 20.03.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 27.03.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 03.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
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Thu 10.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
No Class Students work independently to complete a Module
|
Thu 17.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
|
Thu 24.04.2025 time 12:00 - 15:00 (3 h 0 min) |
Digital Marketing LC00FE46-3002 |
MMC364
Oppimistila
|
Objective
The student will understand how digital marketing is impacting business beyond the internet and eCommerce. As digital marketing evolves students will gain knowledge and the basic skills to adapt to the changing digital/business landscape. Students will link both theoretical knowledge and practical skills to plan, implement and report digital marketing campaigns.
Content
- Digital marketing theory & practice
- Basic website development
- Basics of software for editing and designing marketing campaign/brand assets.
- Basic of SEO/SEM theory & techniques
- Social media marketing
- Social media/digital advertising techniques
- Data analytics/data protection and privacy
- Digital campaign theory, implementation & reporting
Location and time
In class
Materials
Provided in the learning environment
Teaching methods
Contact Teaching
Exam schedules
NA
Student workload
5 op
130 tuntia
Content scheduling
Provided in the learning environment
Further information
Provided in the learning environment
Evaluation scale
0-5
Assessment criteria, satisfactory (1)
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment criteria, good (3)
The student has achieved the course objectives well, even though the knowledge and skills need improvement on some areas. The student is able to define the course concepts and models and are able to justify the analysis. The student is able to apply his/her knowledge in leisure, study and work situations. The student understands the importance of expertise in the field of business and is able to analyze his/her own expertise.
Assessment criteria, excellent (5)
The student has achieved the objectives of the course with excellent marks. The student masters commendably the course subject area’s concepts and models. The student is able to make justified and fluent analysis and to present concrete development measures. The student is well prepared to apply his/her knowledge in leisure, study and work situations. The student is able to analyze the business sector expertise and the development of his/her own expertise.
Assessment criteria, approved/failed
The student has achieved the course objectives fairly. The student will be able to identify, define and use the course subject area’s concepts and models. The student understands the criteria and principles of the expertise development.
Assessment methods and criteria
Provided in the learning environment
Qualifications
Marketing or equivalent studies